Amy Lawless
Amy Lawless joined SBG in March 2022 as Vice President of Digital. She’s an experienced digital strategy, partnerships, and operations leader with over 20 years of digital media experience. Prior to her current role, Amy served as Vice President on the executive leadership team for Discovery Digital Studios where she led digital strategy and partnerships for lifestyle brands like HGTV, Food Network, TLC, and other brands. Over her 12 years in this role, Amy helped grow the digital portfolio to 200M global fans, launched a successful affiliate commerce business, and established many major strategic partnerships.
Prior to this, Amy led digital operations for EW Scripps Newspapers where she was part of the executive strategy transformation team responsible for pivoting the company to a digital first publisher. Amy also has digital experience across multiple industries, including government, healthcare, and education.
Amy lives in Knoxville, TN with her husband, Brian. She’s an avid reader and enjoys hiking, traveling, cooking, and spending time with her family.